SEO for Plumbers: 8 Easy Tips to Help Customers Find You Online

A prospective client seeking a SEO for plumbers will probably search Google or Bing and call one of the first few results they come across. Should your plumbing company be among them, you could be passing on a lot of work.

SEO, sometimes known as search engine optimization, is the method to get your company ranked highest on Google’s search results page. 

In this article, we will dissect what you need to know about SEO into simple, doable actions you can begin using yourself. 

We have a list of SEO firms focused on the plumbing sector if you wish to go even further and engage an SEO specialist.

Different Types of Plumbing SEO Strategies

SEO for Plumbers strategies focus on increasing the online visibility of plumbing businesses. Here are the different types of SEO strategies for plumbing companies:

Local SEO

Local SEO is the process of maximizing your web presence to draw more business from pertinent local searches. To help your company show better in search results for local consumers, this covers improving your Google Business Profile, leveraging local keywords, and obtaining favourable customer reviews.

On page SEO

On-page SEO is improving the structure and content of your website to rank better in search engine results and draw more pertinent visitors. To raise a website’s visibility and relevance to search engines, this covers improving content, meta tags, headings, and internal links.

Off-page SEO

Off-page SEO is actions outside of your website, like moderating online reviews, social media promotion of your company, and other websites linking to you. These steps help your website show better on search results.

Technical SEO

Technical SEO is tuning your website’s technical elements to raise its search engine result page rating. This covers increasing site speed, guaranteeing mobile-friendliness, building a clear site structure, and ensuring search engines may readily crawl and index your page.

1. Create and Optimize Your Google Business Profile

Previously Google My Business, Google Business Profile is a free online business listing available on Google Search and Maps results anytime you search for a local company or service. It contains your company’s contact details, hours, client comments, and images.

Type your plumbing company name into Google Business Profile Manager to claim your Google Business Profile, and follow the directions.

Complete your profile by:

• Selecting your business category (Plumber, Heating contractor, Gas installation, etc.)
• Set your service area
• Add your contact information (website, phone number, email address)
• Add your business information (working hours, plumbing services, images)

Once your Google Business Profile is set up, your plumbing company will show up on Google Maps and search results when potential clients hunt for local plumbers in your service region.

Share the contact details, hours of operation, plumbing services, and contact information of your company using your Google profile to also gather and handle customer comments.

One local SEO tactic to help your business draw possible plumbing clients in your service region is claiming your Google Business Profile.

Claim your Bing Places Business Listing

Like your Google Business profile, your Bing business listing appears on Bing Maps and search results. Important information regarding your plumbing company—including your phone number, website, and working hours—can also be shared via your listing.

Click “New User” on the Bing Places homepage and follow the directions to claim your Bing Places for Business Listing. 

2. List Your Business in Relevant Directories (Citations)

On internet directories, provide your company name, website, address, and phone number to boost traffic to your website and raise your profile to possible clients. 

Starting with online directories looks like this:

• List your company on all of the main internet directories—Google, Yelp, Bing Places, Facebook, etc. 
• Join your local Chamber of Commerce to draw fresh clients from your service radius.
• See local business directories you should list your plumbing company using WhiteSpark or BrightLocal, or search “business directories in your city”.
• Register at lead-generating websites including HomeAdvisor, Angi, or Thumbtack.

3. Ask Happy Customers To Leave a Review

Five-star reviews make your plumbing company stand out from other plumbers in your service area and show higher on Google’s local search results.

This is why you should do outstanding work, offer first-rate customer service, and have a system in place for obtaining the outstanding reviews you know you are due.

4. Optimize Your Website Pages For Local Search

Apart from your Google Business Profile, you also have to make some smart adjustments to your website to seem nearer the top of Google’s search results page.

The following strategies help you maximize your website’s content for SEO:

• Perform Keyword Research

Keywords are the terms or phrases a potential customer would use to search for your plumbing services online. They may be the services you offer, or the area you service—like “plumbers in Dallas” or “water heater repair”.

Include these terms or phrases on your website or blogs to rank higher on search results and help customers find your business.

• Create Service Pages  

Create individual web pages specific to each service your plumbing business offers, like leak repair, toilet repair, or drain cleaning. This helps your website appear when someone searches online for that service.

Go Green Plumbing has a services page on its website where visitors can click on the specific service they’re looking for and be brought to a page to learn more.

•  Include The Locations You Serve

Including your service locations helps Google rank your business when potential customers are using local keywords like “plumbers near me”.

If you only serve one area, simply add your location to content on your home page, service pages, and contact page.

If you serve multiple areas, you may consider adding a service area page to your website and listing all of your locations.

Impetus Plumbing uses an interactive map for customers to easily determine whether they cover their location.

4. Show Your Expertise With an About Page

One approach you might show Google your experience, knowledge, authoritativeness, and reliability on your website is through its about page Also referred to as E-E-A-T, Google takes these factors into account while deciding how high or low your website should show on its search results page.

Here are some ways on your About page to exhibit your knowledge:

• Share your plumbing certifications and accreditations
• Talk about how long you’ve been a plumber and how your business started
• Add reviews or testimonials from past customers

5. Start Your Plumbing Blog

Including a plumbing blog on your website increases your search results and informs potential clients—as well as search engines—that you are a reliable industry expert.

To aid your plumbing business with content generation, you might create and publish your blog entries, contract a freelancer or agency, or even use Chat GPT. 

Topic ideas for the blog entries for your plumbing website

Start by writing and responding to a list of the most often asked questions by clients to identify theme ideas:

• When my pipes freeze, what ought I to do?
• Why does heating my water take so long?
• Why does the toilet run constantly?
• Can one safely use chemical drain cleaners?

Don’t forget to email campaigns or post your released materials on your social media accounts.

6. Write SEO-friendly and Compelling Title Tags and Meta Descriptions

To show better in the search results and draw more visitors to your website, work on the following aspects on all of your web pages. Usually, your website builder comes with these technical SEO features. See your web builder for help if you are unfamiliar with them.

For every one of your web pages, put a title tag and meta description.

To optimize your title tag:

• Use the main keywords that describe the content of the page.
• Stick to 50-60 characters to make sure the whole title is visible in search results.
• Create a unique title tag for each page.
• Include your plumbing business name or location at the end if it fits naturally.

To optimize your meta descriptions:

• Write a unique meta description for each page.
• Use relevant keywords naturally within the description
• Keep the length between 150-160 characters to ensure it displays fully in search results.
• Clearly describe what the page is about and include a call to action like “call today” or “learn more”.

5. Improve Website Speed

Consumers, particularly in a plumbing emergency, demand quickness. Should your web page load too slowly, the search results will show the next company. Make sure your website loads fast to keep business from your rivals. 

Enter your web address into Google PageSpeed Insights to verify your site speed on desktop and mobile devices.

Your website should load ideally in less than three seconds. If your load time exceeds five seconds, you might have to address some of the technical issues to increase your site speed by working with a technical SEO consultant or web developer.

6. Ensure Your Website is Mobile-friendly

A mobile-friendly plumbing website keeps users on your page for longer, so enhancing your search results. 

Use these guidelines to guarantee your website is mobile-friendly and enhance your plumbing SEO:

• Apply responsive design to have your web pages instantly change their layout in response to screen size. This guarantees that on all devices—including tablets and smartphones—your website looks attractive and runs properly.
• Simplify the navigation of your website to enable a mobile device’s easy use. Minimize the number of steps required to locate vital information, such as your plumbing service list or contact details, by using easily tapped clear options and buttons.

7. Invest in Professional SEO Services

The plumbing industry is extremely competitive, which can make SEO difficult. For better results, you may decide to work with professional plumbing SEO services who have the skills and experience to improve your search engine performance.

8. Use Tools to Help You Track Your Performance

Tracking your SEO performance can help you make effective changes to improve your online visibility, increase the number of visitors to your site, and ultimately get more plumbing leads.

Google Search Console

Google Search Console (GSC) monitors how search engines see and rank your website. 

Use Google Search Console to:

• Learn which keywords get the most views and clicks from potential customers
• Track your web page rankings to see how high on the search results page they will appear
• See what web pages are receiving the most visitors over a set period

If you’re working with a freelance SEO specialist or a plumber SEO company, they’ll use GSC to improve your website’s technical SEO. This may include adding your sitemap, monitoring core web vitals, and locating errors on your website that need fixing.

Also Read:- How SEO Strategies Can Help To Generate Plumbing Leads

Google Analytics

Google Analytics monitors how potential customers find and use your website. 

Use Google Analytics to monitor:

• Visitors to your website, their length of stay on your website, and the total view count of web pages
• How prospective clients—organic search, sponsored ads, social media, etc.—are locating your plumbing company?

Google Analytics will also be used by an SEO consultant or business to identify trends in how prospective clients are interacting with your plumbing company’s website and areas for development. 

Click “Start Measuring” on Google Analytics to launch your account using the prompts.

Recall that SEO is a long-term marketing plan hence results for your plumbing company can take some time.

However, along with other marketing techniques (such as plumbing ads), SEO is the finest approach to assist prospective clients in locating your company online and obtaining more plumbing leads. Starting from this tutorial, create a strong SEO plan and see how quickly Google’s search results show your company rising.